POSHMedia, Inc.

Without a blueprint an architect cannot translate his or her vision into a building. Unless the sub-contractor knows where to lay the foundation, there cannot be walls, and without walls, the plumbers and electricians cannot add power and water to the structure.

 

Marketers must also have a “blueprint” to help organize marketing program components. While a shotgun approach to marketing may accomplish individual tactics, one-offs do not successfully tie into the overall the marketing program, resulting in conflicting messages or too many “activities” that do not act as part of the whole.

 

POSHMedia  helps companies develop a marketing blueprint--a strategic plan--which becomes the foundation on which all tactics are employed to work together. The first step in the process is to analyze the strategic marketing needs of a business or organization to identify and define marketing goals. Instead of an “out of box” solution, POSHMedia  develops a customized plan from which all marketing components and tactics are executed. Unless strategic plans are on-par with realistic goals and budget allocations, even the best plan will not succeed.

 

A strategic development analysis and plan from POSHMedia can help you do more with the money and resources you have available, rather than just spend more money. POSHMedia can also recommend and develop measurement services for programs to determine ROI, where appropriate, and help your organization be accountable for the bottom line.

 

Strategic services include:

• Market analysis
• Customer identification
• Competitive analysis
• Brand equity and corporate identification projects
• Product and consumer research
• Strategic planning and implementation

 

POSHMedia has experience reaching out to consumer and B2B audiences across a variety of sectors and industries, through traditional media relations and community relations activities and other communication channels.

 We approach communication outreach strategically by first identifying the goal before developing program components so that we can match your need with the appropriate communication vehicle or vehicles.  

Our clients find that our approach is often cost effective and reaches the desired audience more effectively. The POSHMedia team has experience in working with local, regional and national print and broadcast media, and community leaders, influencers and drivers.  

Client credibility is paramount, and we work close with clients to promote their reputation and leadership in their industry.  

POSHMedia offers the following communications and public relations services:

• Press release and media material development
• Media list generation and material distribution (local and national media)
• Speaking engagement outreach and speaker's bureau
• Trade show and event support
• Pitching of third-party industry experts
• Development of authored articles
• Strategy and plan development

POSHMedia’s  experience with media planning and placement can help you reach your target audience based on your budget, frequency and timing needs. We have relationships with local and regional print publications, broadcast and outdoor advertising reps which allow us to get the best rates and media placement for our clients.  

With a variety of media outlets to choose from, we would never recommend placing media just for the sake of it. While traditional mass media makes sense for some companies, it is often very expensive and yields low returns. We always look out for what will provide you with the best return. Unlike many agencies, our cost structure is not based on commission, so our recommendations are going to position your business with the right advertising mix to achieve your goals.

Media planning and placement services include:

• Research and strategic guidance
• Target audience analysis
• Planning recommendations
• Space reservations
• Print, broadcast and outdoor
• Monitoring and post-buy evaluations